The four pillars of our philosophy

Our philosophy is based on 4 pillars:
Quality, innovation, customer orientation and social responsibility.

Quality
Fire extinguishers are safety products - life-savers, which are important in case of emergency. Highest quality is indispensable, as are simple operation, high performance and all-encompassing product safety. To guarantee them, we set consistently high quality standards, stringent quality controls and continuous process optimization. Not without reason, the Jockel brand with the cock in the logo stands for appreciated quality.

Innovations
We have a clear vision: We want to provide products that make people's lives easier and safer. This vision can only be fullfilled through innovations, the second pillar of our philosophy. We have a broad understanding of innovation that takes in products as well in processes. Being innovative means finding and implementing new and better - even closely with our customers and suppliers to improve the safety of human life continuously.

Customer orientation (customer drive)
With our products and services we want to meet our customers' needs and expectations by making their lives easier and safer. We listen to them, respond quickly to their needs. anticipate future needs and provide the highest value at a fair prive. The quality of our products and the dialogue with our customers are the means by which we establish long-term partnerships based on reliability, credibility and mutual trust.

Social responsibility
Because of our tradition we produce in Germany. This means especially for small and medium-sized companies entrepreneur courage to extend the regional market position to protect our location here in Germany. We want to support Germany and create and secure jobs continuously in future. For us it is important to give Germany a perspective to take care of employees and to give young professionals a future. It is our staff members who constantly seek improvements, regularly testing and optimising structures. We stand for Made in Germany, a label for high quality standards of German products and services - highly regarded throughout the world. Made in Germany therefore is not a sentimental daydream for us, but a tough competitive factor. Besides, we are convinced the effective environmental protection and social balance are the foundation of our economic succes.